NEUROAGE team visited CUIDA expo, a key meeting point for professionals transforming the care sector in Spain and Southern Europe.ย 

We found a really active ecosystem, bringing together healthcare professionals, caregivers, researchers, innovators, and organizations, all working toward improving how we care for and support older adults.ย 

Some of the key challenges addressed at the forum were:ย 

ยท ๐—ง๐—ต๐—ฒ ๐—ณ๐˜‚๐˜๐˜‚๐—ฟ๐—ฒ ๐—ผ๐—ณ ๐—ฐ๐—ฎ๐—ฟ๐—ฒ๐—ด๐—ถ๐˜ƒ๐—ฒ๐—ฟ๐˜€ โ€” from talent attraction to wellbeing, itโ€™s clear that supporting those who care is essential to building sustainable care systems.ย 

ยท ๐—ก๐—ฒ๐˜„ ๐—ถ๐—ป๐—ถ๐˜๐—ถ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ๐˜€ ๐—ณ๐—ผ๐—ฟ ๐—ฎ๐—ฐ๐—ฐ๐—ผ๐—บ๐—ฝ๐—ฎ๐—ป๐˜†๐—ถ๐—ป๐—ด ๐—ผ๐—น๐—ฑ๐—ฒ๐—ฟ ๐—ฎ๐—ฑ๐˜‚๐—น๐˜๐˜€, with a strong focus on person-centered care, dignity, and quality of life.ย 

ยท ๐—›๐—ผ๐˜„ ๐—ณ๐˜‚๐˜๐˜‚๐—ฟ๐—ฒ ๐—ด๐—ฒ๐—ป๐—ฒ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€ ๐˜„๐—ฎ๐—ป๐˜ ๐˜๐—ผ ๐—ฎ๐—ด๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐—ฏ๐—ฒ ๐—ฐ๐—ฎ๐—ฟ๐—ฒ๐—ฑ ๐—ณ๐—ผ๐—ฟ, especially the expectations of baby boomers, which will reshape services and solutions in the coming years.ย 

ยท ๐—ง๐—ต๐—ฒ ๐—ฐ๐—ต๐—ฎ๐—น๐—น๐—ฒ๐—ป๐—ด๐—ฒ ๐—ผ๐—ณ ๐˜‚๐—ป๐˜„๐—ฎ๐—ป๐˜๐—ฒ๐—ฑ ๐—น๐—ผ๐—ป๐—ฒ๐—น๐—ถ๐—ป๐—ฒ๐˜€๐˜€, one of the biggest social and health issues in ageing, and where innovation (digital and human) has a crucial role to play.ย 

Beyond the sessions, what really stood out was the level of commitment across the sector. The hashtag#SilverEconomy is growing fast and will only become more central in the years ahead.

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